Inkygirl: Daily Diversions For Writers

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Book promotion: tradeoffs in making content free

November 7th, 2007 · 1 Comment

From the Inkygirl archives:
Micro-marketing

O’Reilly Radar’s Tim O’Reilly has a great post about the tradeoffs in making content freely available online. “We find that making a book freely available can help visibility and sales of a book on a little-known topic, but for a well-known topic or author, who benefits little from the additional exposure (like Scott Adams), it can have a slight cannibalization effect on print sales.”

Tags: Writing biz: promo, legal and other issues

1 response so far ↓

  • wordvixen // Nov 7, 2007 at 7:25 pm

    This does not bode well for me. My first thought was “Hey! That could work if the editor is really into gadgets…”.

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