Author Max Barry has a unique way of promoting his book, Jennifer Government. NationStates is a nation simulation game based on the novel, where users can “create” their own nations and governments. Under the FAQ “Why did you make this?” section, Barry writes: “Because it seemed like a fun idea, and a way to let people know about my novel Jennifer Government. With luck, some of the people who play NationStates will buy the book. Then my publisher will think I am a left-field marketing genius, instead of a chump who blew four months on a web game when he should have been working on his next novel.”
