I always love hearing about interesting and unique ways (without being spammy) that children's book authors and illustrators have for promoting their work, so was intrigued by Sophie Blackall's promo effort:
 From Publishers Weekly (click on image to see original article)
From Publishers Weekly (click on image to see original article)
The package above was mailed out to about 100 chlidren's book professionals, handmade by award-winning illustrator Sophie Blackall to help promote THE MIGHTY LALOUCHE, a new picture book about a Parisian postman at the turn of the 20th century, written by Matthew Olshan and illustrated by Blackall. 
What a wonderful package to receive in the mail! 
Find out what was inside each package by reading the full article in Publishers Weekly.